Good for the World. Good for the Soul.
Turn everyday purchases into powerful acts of kindness.
Soulace is a seamless micro-donation platform that lets customers add small donations at checkout to support high-impact causes. Whether you’re a purpose-driven brand or a conscious consumer, Soulace makes giving easy, meaningful, and part of everyday life.
Our Intention:
We created Soulace to make everyday giving effortless, embedded naturally into the checkout experience. We empower brands to lead with purpose, strengthen customer loyalty, and align with today’s conscious consumers who expect more from the companies they support.
Our Mission:
To enable businesses of all sizes to turn transactions into transformational change—seamlessly, authentically, and at scale.
By making micro-donations simple and customer-driven, Soulace transforms checkout into an opportunity for shared impact.
Together, we co-create a world where commerce and compassion work hand in hand.
Soulace is wellness for the soul
Purpose-Driven Commerce, Made Seamless
Because doing good should feel good—for your customers and your brand.
At Soulace, we believe that small acts of generosity create ripples of change—and that businesses can be powerful catalysts for good. Our ethos, “Wellness for the soul,” is rooted in the idea that giving benefits both the world and the individual, bringing a deeper sense of connection, joy, and meaning.
For Brands, Soulace Means:
Elevated loyalty and brand differentiation
Increased customer engagement and higher cart value
Authentic alignment with ESG and CSR goals
Tangible impact reporting for your brand community
Effective Altruism
At Soulace, we believe that generosity should feel good and do good. That’s why we make everyday giving simple, meaningful, and radically effective.
Whether you’re donating spare change through our app or rounding up at checkout with one of our retail partners, every pound you give goes to the most impactful causes in the world—not just any charity, but those rigorously evaluated through the lens of effective altruism.
What Does That Mean for You?
We only partner with organisations that are:
Backed by independent research and evidence
Proven to deliver the highest possible impact per pound
Transparent, accountable, and results-driven
Your small donations could fund malaria treatments, clean water access, climate solutions, or other life-saving, high-impact interventions. With Soulace, you don’t have to guess where your money is going—or if it’s working. You’ll always know it’s doing the greatest good possible.
Backed by Effective Altruism:
We only support charities with measurable, high-leverage outcomes
Feel-Good Habit:
Give effortlessly every time you spend on e-retailer partners
Your Dashboard, Your Impact:
Get updates and stats on your personal contribution
Wellness for the Soul:
Giving boosts happiness, connection, and purpose